Burger King in England had the same promotion as the USA in 1997, based on the WB tv cartoon Superman: The Animated Series; BK was promoting the dvd video Superman The Bumper Collection.
The toys were the same exact five figures given in their kid meals as the USA (See Burger King USA).
BK England added a litle bit more of fun in their Kids Club meal boxes and drink cups, they made the boxes and cups graphics into 3D scenes also adding the 3D glasses.
These are pictures of the front and back of the paper tray.
Also this magazine was given away at their restaurants, once again promoting the dvd and more games for the kids.
Burger King 1997. Pictures by Jay Hernandez 2009.