Since his first appearance in 1938, Superman has appeared in radio, television, movies, and video games each on multiple occasions, and his name, symbol, and image have appeared on products and merchandise for more than 75 years. Superman Premiums is an attempt to collect information about Superman give-aways, toys, pins, stickers and more promotional items used by many different fast food restaurants, cereal and/or candy companies to promote their products all over the world.


Aug 25, 2009

Superman Jack in the Box 1999





The chain of fast food restaurants Jack in the Box ran their DC Super Heroes promotion in 1999. Figures included in the Jack's kids meals were: Superman, Darkseid, Flash, Aquaman, Wonder Woman, Green Lantern and Batman. All figures were based in the Superman animated style, also promoting the tv series.





Superman and Clark Kent came in the now classic phone booth with a quick change action. Superman usually stores his Clark Kent clothing shrunken down inside a secret pouch hidden inside of his cape, though some stories have shown him leaving his clothes in some covert location (usually places like phone booths) for later retrieval.






Darkseid's action consisted in pressing the button on his back to illuminate his eyes, creating the infamous Omega Effect; which is a form of energy that he fires from his eyes as either concussive force or beams of disintegration, capable of transmuting or erasing most objects and organisms from existence as well as to reform or resurrect them. Anything Darkseid disintegrates with the Omega Effect can be brought back at any time by him, and he often uses this as a form of punishment.

This paper is the promotional that comes inside the plastic bag (not picture, not much to show really; just warning information) it offers an special subscription offer for the super hero magazines and a contest to win a one grand prize: winner will be featured in an upcoming DC Comics book, also receive the original artwork framed and signed by the artist. Additionally winner also receive a Nintendo 64 game console with the Superman game cartridge produce by Titus Software.


Front and back of the paperback in wich the Jack's Kids Meals and toys came in. Front features the DC Comics characters given away in their promotion and as usual some fun games all over the rest of the bag to keep the kiddies busy.



Jack in the Box, 1999. Pictures by Jay Hernandez, 2009.



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