Since his first appearance in 1938, Superman has appeared in radio, television, movies, and video games each on multiple occasions, and his name, symbol, and image have appeared on products and merchandise for more than 75 years. Superman Premiums is an attempt to collect information about Superman give-aways, toys, pins, stickers and more promotional items used by many different fast food restaurants, cereal and/or candy companies to promote their products all over the world.
Jun 30, 2009
Superman Kellogg's Pep Pin
These comic buttons were pack inside specially marked boxes of Kellogg's® Pep® cereal between 1945 and 1948. Here we have an example of that box; the front of the box has an ad for the Pep pins including an image from Superman, the back panel features a Superman 8-panel comic strip from a numbered series of at least 12. This is #1 and titled "Superman and The Terrible Underseas Monster." Back panel also mentions the Superman radio program. Kellogg's Pep cereal were the first sponsors for the radio show in 1945 and Kellogg's continues its association with the character through 1957 for the duration of the Adventures of Superman TV show.